Ride the North
RtN asked us to create a suite of event design materials for their annual event plus sponsorship marketing and exhibition materials
Poster for 'Ride the North 2024 Tour of Angus' featuring cyclists, a group of Arbroath Smokies, and fishing boats, with a pink border and map outline of the route.
Ride the North 2024 event brochure open on teal background, displaying route map, sponsor logos, and event details.
Pamphlet with pink-themed map and information about a cycling route highlighting distances, times, and elevation for 70 and 100 mile journeys on a turquoise background.
Cycling route map for Arbroath area, showing 100-mile and 70-mile courses with key locations like Forfar, Kirriemuir, and Brechin. Includes checkpoints, elevation profiles, and sweep vehicle times. Map background is pink with distance/time tables and elevation graphs.
Promotional poster for "Ride the North" cycling event in Huntly on Saturday, August 26, 2023. Features cyclists, a smiling participant wearing a helmet and sunglasses, and a man holding ice cream cones. Background includes a scenic landscape.
RtN 2023 Map Design
Passport / Route Map
Corporate Participation 2024
RtN 2023 Jersey Design
Participant Itinerary
Marketing Poster 2023
Social Media Content
Jersey Numbers
Event Road Signs
Coastal walkway with pink flags and cyclists, sunny sky with clouds, parked cars in the background.
2023 Main Sponsorship by Wood. PLC
Route Map
RtN Event Photography - Credit: Alex Hewitt
Event Passport - Cover
Branded Event Materials
RtN Event Photography - Credit: Alex Hewitt
Bike Check Point Stickers
RtN Event Photography - Credit: Alex Hewitt
Branded Event Flags
RtN Event Photography - Credit: Alex Hewitt
Bicycles parked along a seaside promenade with an ocean view at sunset, featuring a sandy beach and clouds in the sky.
Cyclists gathered at a marina with colorful houses and boats, preparing for a ride event.
Two hands holding cans of 1320 Session IPA with "ride the north" branding, against a background of a grassy field and cloudy sky at sunset.
Cans of IPA beer with black and pink labels on a circular conveyor.
Three cyclists under a tent holding drinks and snacks, wearing numbers, with bicycles and other people in the background.
What our client had to say
“I contacted Frank at Blackline on a recommendation to build brand momentum and have been delighted how everything turned out. I love the consistency through all event materials and the honest design advice. A really positive experience.”
“Ride the North will make a return in summer giving people the chance to enjoy the region’s best scenery while raising vital funds for a good cause.”
— Press & Journal